OneRange

AI for SEO Specialists

A specialist course on AI-assisted SEO: research, optimization, and technical auditing - plus the new discipline of visibility in AI-powered search. Learners audit and improve real pages hands-on.

What this course covers

The course runs across 8 topics, each one a short adaptive session rather than a recorded lecture. The tutor explains the idea, works an example, checks understanding, and adjusts the next step to the answer given.

  • AI-Driven Keyword & Intent Research — Learn how to use generative AI tools to uncover semantic keyword clusters and map user intent at scale.
  • Evaluating Search Intent Alignment — Analyze AI-generated keyword maps and make critical decisions on which intents to target for maximum ROI.
  • On-Page Content Optimization with AI — Hands-on practice using AI writing assistants to optimize existing copy for target keywords while maintaining brand voice.
  • Balancing AI Generation with E-E-A-T — Navigate real-world scenarios to edit AI-generated drafts, ensuring they meet Google's quality, experience, and authority guidelines.
  • Conducting Technical SEO Audits using AI — Leverage AI custom instructions and interpreters to analyze crawl logs, identify redirect loops, and spot indexation issues.
  • Automating Schema Markup and Technical Fixes — Deploy AI tools to instantly generate, validate, and troubleshoot complex structured data and robot.txt files.
  • Optimizing for AI-Powered Search Engines (GEO) — Master the principles of Generative Engine Optimization (GEO) to ensure content is cited by LLM search engines like Perplexity and Gemini.
  • Monitoring AI-Search Visibility and Performance — Set up tracking dashboards to measure your brand's share of voice and citation frequency within AI search responses.

Skills you build

Results are measured against named skills in the OneRange taxonomy of more than 10,000 skills, so a manager sees proficiency per skill rather than a completion tick.

Who it is for

SEO specialists. The material is pitched at intermediate level, and takes roughly 120 minutes at a typical pace. Because every session adapts, someone who already knows a topic moves through it quickly instead of sitting through an explanation they do not need.

It sits in the Function: Marketing track of the Vero AI Catalog, and can be assigned to one person, a team, or the whole company.

How it is delivered and assessed

Delivery is conversational and interactive, including guided lab, branching scenario exercises. There is no video to sit through and no slide deck to click past.

Understanding is checked with a lab assessment of 5 items, with a pass mark of 70%.

Administrators can copy this course into their own library and adapt it — edit the outline, change the duration, swap the assessment format, or ground it in internal documentation so answers cite the company's own source material.

See how this training works for the whole function on AI training for Marketing.

Also in this track

  • All Marketing AI training courses →
  • AI for Product Marketing — A PMM-focused course on using AI for positioning work, launches, competitive intelligence, and enablement content. Learners develop a launch messaging kit with AI as their drafting partner.
  • AI for Paid & Performance Marketing — This course applies AI to paid media: generating and testing creative at volume, analyzing spend, and working with the platforms' own AI bidding. Learners leave with a faster test-and-learn loop.
  • AI for Marketing: Core — Learners use AI to create content, plan campaigns, and analyze performance while protecting brand. The course covers content creation, campaign planning, SEO and analytics, and brand voice and review. Participants finish able to ship more marketing, faster, and on-brand.
  • AI for Lifecycle & Customer Marketing — Lifecycle and CRM marketers learn to build AI-driven lifecycle and retention programs. The course covers segmentation, email and journeys, personalization, win-back, and testing. Participants finish able to run more sophisticated lifecycle programs with less manual work.
  • AI for Copywriting & Content — Copywriters and content marketers learn to produce high-quality, on-brand copy faster with AI. The course covers briefs and drafts, voice and tone, long-form, editing, and originality and rights. Learners finish able to scale output without losing their voice.
  • Marketing AI Readiness — Marketing AI Readiness: where each marketer stands today.
  • AI for Digital Marketing — AI across SEO, paid, and marketing analytics

Related

Frequently asked questions

How long does this course take?

It runs roughly 120 minutes at a typical pace. Because every session adapts, someone who already knows a topic moves through it quickly instead of sitting through an explanation they do not need.

How is it assigned to a team?

An administrator assigns it from the Vero dashboard to one person, a team, a department or the whole company, and sees progress and results per person and per skill.

Can we customise it with our own documents and terminology?

Yes. Administrators can copy this course into their own library and adapt it — edit the outline, change the duration, swap the assessment format, or ground it in internal documentation so answers cite the company's own source material.

Course code FUN-SEO.