AI training for marketing teams, by specialty
Vero AI Catalog › AI for marketing teams
Marketing has more AI tools per person than any other function and the least agreement on how to use them well. Content that reads like a model wrote it, campaigns built on unverified numbers, and a brand voice that drifts a little further with every draft are the usual results. The Vero AI Catalog's marketing track has twelve courses organised the way a marketing team is: a thirty-minute essentials course for everyone, a core course, and then specialty courses for copy, SEO, paid, lifecycle, product marketing, social, brand and research, plus an advanced course on automation and personalisation.
Every course runs in OneRange Vero as an interactive session on the marketer's own work — their audience, their channels, their brand guidelines — and the tutor critiques real output rather than showing a generic example. With company customization, the course teaches your voice, your tools and your approval rules. Results map to named marketing and AI skills in the OneRange taxonomy, so a marketing leader can see which specialists are ahead and which are still experimenting. Assign the essentials to the whole team and the specialty courses by role.
Courses in this track
Start here
- AI for Marketing: Essentials — Learners will be able to use AI for everyday marketing work: drafting copy, trying headline options, and summing up results. The course covers writing first drafts for emails and posts, making five versions of a headline, and putting last month's numbers into plain words. They leave with AI built into their weekly content routine. (Level: Beginner · 30 minutes · FUN-MKT-201-ESS)
- AI for Marketing: Core — Learners use AI to create content, plan campaigns, and analyze performance while protecting brand. The course covers content creation, campaign planning, SEO and analytics, and brand voice and review. Participants finish able to ship more marketing, faster, and on-brand. (Level: intermediate · 150 minutes · FUN-MKT)
By specialty
- AI for Copywriting & Content — Copywriters and content marketers learn to produce high-quality, on-brand copy faster with AI. The course covers briefs and drafts, voice and tone, long-form, editing, and originality and rights. Learners finish able to scale output without losing their voice. (Level: intermediate · 120 minutes · FUN-CPY)
- AI for SEO Specialists — A specialist course on AI-assisted SEO: research, optimization, and technical auditing - plus the new discipline of visibility in AI-powered search. Learners audit and improve real pages hands-on. (Level: intermediate · 120 minutes · FUN-SEO)
- AI for Paid & Performance Marketing — This course applies AI to paid media: generating and testing creative at volume, analyzing spend, and working with the platforms' own AI bidding. Learners leave with a faster test-and-learn loop. (Level: intermediate · 120 minutes · FUN-PPC)
- AI for Lifecycle & Customer Marketing — Lifecycle and CRM marketers learn to build AI-driven lifecycle and retention programs. The course covers segmentation, email and journeys, personalization, win-back, and testing. Participants finish able to run more sophisticated lifecycle programs with less manual work. (Level: intermediate · 120 minutes · FUN-LFC)
- AI for Product Marketing — A PMM-focused course on using AI for positioning work, launches, competitive intelligence, and enablement content. Learners develop a launch messaging kit with AI as their drafting partner. (Level: intermediate · 120 minutes · FUN-PMM)
- AI for Social Media & Community — Social and community managers learn to plan, create, and manage social content with AI. The course covers content calendars, post generation, repurposing, engagement, and analytics. Participants finish able to keep channels active and on-strategy with far less effort. (Level: intermediate · 90 minutes · FUN-SOC)
- AI for Brand & Creative Strategy — Brand and creative strategists learn to use AI for exploration, concepting, and consistency. The course covers concepting, moodboards, naming, brand voice systems, and review. Participants finish able to generate and pressure-test creative directions quickly. (Level: intermediate · 120 minutes · FUN-BRD)
- AI for Market & UX Research — Researchers and insights teams learn to use AI to design, run, and synthesize research. The course covers survey and guide design, synthesis, themes, competitive scans, and maintaining rigor and avoiding bias. Learners finish able to turn research around faster without losing trustworthiness. (Level: intermediate · 120 minutes · FUN-MR)
Go further
- AI for Marketing Analytics — An advanced course for marketing analysts on AI-assisted attribution, automated reporting, and insight generation. Learners automate a recurring report and pressure-test AI-generated conclusions. (Level: advanced · 150 minutes · FUN-MAN)
- AI for Marketing: Advanced — Automation & Personalization — This advanced course scales marketing with AI-driven automation, personalization, and experimentation. Learners build lifecycle automation, dynamic personalization, and A/B and multivariate tests, and work with agentic campaigns and attribution. The outcome is measurable growth through AI. (Level: advanced · 150 minutes · FUN-MKT-201)
Prove the skill
- Marketing AI Readiness — Marketing AI Readiness: where each marketer stands today.
- Marketing AI Knowledge Check — Marketing AI knowledge check.
- Paid & Performance Marketing AI Applied Readiness — Paid & performance marketing applied readiness.
- SEO AI Applied Readiness — SEO applied readiness on real optimisation tasks.
Pathways that include these courses
- AI for Marketing Teams — Create, scale, and measure marketing with AI
- AI for Marketing Pathway — Grow from everyday content habits into advanced marketing automation and personalization.
- Marketing AI Readiness — Gauge readiness to apply AI across marketing
- AI for Digital Marketing — AI across SEO, paid, and marketing analytics
How the training works
Every course here is delivered by OneRange Vero as an interactive session. There is no video to sit through and no slide deck to click past: the tutor explains an idea, works an example, asks the person to try it, and adjusts what comes next to the answer it gets back. Practice, scenarios, labs and role-plays are part of the session rather than an add-on.
Courses can be grounded in your own material, so examples, terminology and policies match how your company actually works. Results map to named skills in the OneRange taxonomy of more than 10,000 skills, so a manager sees proficiency per skill instead of a completion tick. Assign to one person, a team or the whole company, and track progress from the Vero dashboard.
Frequently asked questions
How long does the training take?
The essentials course is about 30 minutes; the core and specialty courses run 90 to 150 minutes at a typical pace. Sessions adapt, so a marketer who already works with AI tools daily moves through the shared material quickly and spends the time on their specialty.
How is it assigned to a team?
An administrator assigns it from the Vero dashboard to one person, a team, a department or everyone at once. Progress and results appear per person and per skill, so a manager can see who has finished, who is mid-course, and where the remaining gaps are.
Can we customise it with our own documents and terminology?
Yes. An administrator can add your company's own standing instructions, examples and documents so the course teaches the tool in the context of your systems, terminology and policies, without changing the underlying catalog course. See how the customization layer works on the Vero page.
Is there an assessment?
Yes. The Marketing AI Readiness assessment gives every marketer a starting level, with applied assessments for paid media and SEO specialists. Every course also ends with its own check.