OneRange

AI for Marketing: Core

Learners use AI to create content, plan campaigns, and analyze performance while protecting brand. The course covers content creation, campaign planning, SEO and analytics, and brand voice and review. Participants finish able to ship more marketing, faster, and on-brand.

What this course covers

The course runs across 7 topics, each one a short adaptive session rather than a recorded lecture. The tutor explains the idea, works an example, checks understanding, and adjusts the next step to the answer given.

  • Establishing and Enforcing Your AI Brand Voice — Learn how to define, document, and program your unique brand voice into AI tools. You will practice creating custom system instructions and brand style guides to ensure all AI-generated outputs maintain consistency, tone, and brand alignment.
  • AI-Powered Content Creation: Copywriting and Design — Hands-on practice using generative AI to draft multi-channel marketing copy (social media, blog posts, and email campaigns). Learn advanced prompting techniques to iterate on drafts, adjust tone, and generate supporting visual assets.
  • Strategic Campaign Planning and Ideation with AI — Collaborate with AI to brainstorm creative campaign concepts, build target audience personas, and structure a comprehensive multi-channel marketing calendar. Practice refining AI outputs to align with specific quarterly business goals.
  • AI for SEO: Keyword Research and Content Optimization — Use AI tools to conduct rapid keyword research, analyze search intent, and optimize existing web content. Learn how to generate SEO-friendly metadata, headers, and content briefs that rank effectively.
  • Marketing Analytics and Performance Insights — Upload mock marketing datasets into AI data analysis tools to extract actionable performance insights. Learn how to prompt AI to identify trends, calculate ROI, and draft data-driven optimization recommendations.
  • The Editorial Review Loop: Human-in-the-Loop Workflows — Establish a robust review pipeline to catch AI hallucinations, verify facts, and ensure compliance. Participate in a simulated scenario where you must audit, edit, and approve AI-generated marketing assets under tight brand guidelines.
  • Scaling Production: Building Your AI Marketing Workflow — Design and execute an end-to-end marketing workflow from initial campaign brief to final polished assets. Combine your skills in brand voice, content creation, and SEO to launch a mock campaign entirely within the AI tool environment.

Skills you build

Results are measured against named skills in the OneRange taxonomy of more than 10,000 skills, so a manager sees proficiency per skill rather than a completion tick. This course maps to Brand Voice & Tone, AI-Powered Creative Ideation, Campaign Performance Analysis, AI for SEO, AI-Assisted Content Creation.

  • Brand Voice & Tone
  • AI-Powered Creative Ideation
  • Campaign Performance Analysis
  • AI for SEO
  • AI-Assisted Content Creation

Who it is for

Marketers, content & growth teams. The material is pitched at intermediate level, and takes roughly 150 minutes at a typical pace. Because every session adapts, someone who already knows a topic moves through it quickly instead of sitting through an explanation they do not need.

It sits in the Function: Marketing track of the Vero AI Catalog, and can be assigned to one person, a team, or the whole company.

How it is delivered and assessed

Delivery is conversational and interactive, including guided lab, branching scenario exercises. There is no video to sit through and no slide deck to click past.

Understanding is checked with a lab assessment of 5 items, with a pass mark of 70%.

Administrators can copy this course into their own library and adapt it — edit the outline, change the duration, swap the assessment format, or ground it in internal documentation so answers cite the company's own source material.

See how this training works for the whole function on AI training for Marketing.

Also in this track

  • All Marketing AI training courses →
  • AI for Product Marketing — A PMM-focused course on using AI for positioning work, launches, competitive intelligence, and enablement content. Learners develop a launch messaging kit with AI as their drafting partner.
  • AI for Paid & Performance Marketing — This course applies AI to paid media: generating and testing creative at volume, analyzing spend, and working with the platforms' own AI bidding. Learners leave with a faster test-and-learn loop.
  • AI for SEO Specialists — A specialist course on AI-assisted SEO: research, optimization, and technical auditing - plus the new discipline of visibility in AI-powered search. Learners audit and improve real pages hands-on.
  • AI for Lifecycle & Customer Marketing — Lifecycle and CRM marketers learn to build AI-driven lifecycle and retention programs. The course covers segmentation, email and journeys, personalization, win-back, and testing. Participants finish able to run more sophisticated lifecycle programs with less manual work.
  • AI for Copywriting & Content — Copywriters and content marketers learn to produce high-quality, on-brand copy faster with AI. The course covers briefs and drafts, voice and tone, long-form, editing, and originality and rights. Learners finish able to scale output without losing their voice.
  • Marketing AI Readiness — Marketing AI Readiness: where each marketer stands today.
  • AI for Digital Marketing — AI across SEO, paid, and marketing analytics
  • AI for Marketing Teams — Create, scale, and measure marketing with AI

Related

Frequently asked questions

How long does this course take?

It runs roughly 150 minutes at a typical pace. Because every session adapts, someone who already knows a topic moves through it quickly instead of sitting through an explanation they do not need.

How is it assigned to a team?

An administrator assigns it from the Vero dashboard to one person, a team, a department or the whole company, and sees progress and results per person and per skill.

Can we customise it with our own documents and terminology?

Yes. Administrators can copy this course into their own library and adapt it — edit the outline, change the duration, swap the assessment format, or ground it in internal documentation so answers cite the company's own source material.

Course code FUN-MKT.