AI for PR & Communications

PR and communications teams learn to draft and manage communications with AI while keeping message control. The course covers press materials, messaging, media monitoring, crisis drafts, and review. Learners finish able to move faster on comms without going off-message.

What this course covers

The course runs across 7 topics, each one a short adaptive session rather than a recorded lecture. The tutor explains the idea, works an example, checks understanding, and adjusts the next step to the answer given.

Establishing AI Guardrails for Brand Voice — Learn how to define brand voice, style guidelines, and negative constraints within AI prompts to ensure complete message control from the start.
Hands-On: Drafting Press Materials in the AI Tool — A step-by-step guided exercise performing drafting tasks directly in the AI tool to produce clean, on-message press releases and pitches.
AI-Driven Media Monitoring and Sentiment Synthesis — How to use AI to track media coverage, analyze public sentiment, and summarize key trends without losing critical context.
Rapid Response: Drafting Crisis Communications — Navigate a high-stakes scenario to draft sensitive crisis communications quickly while preventing brand-damaging hallucinations.
Roleplay: Simulating Tough Journalist Q&As — Engage in simulated conversations with an AI-driven journalist to practice defending your message and handling difficult inquiries.
The Human-in-the-Loop Review Protocol — Establish critical verification procedures, fact-checking workflows, and approval gates before publishing any AI-assisted content.
Hands-On Simulation: Live Comms Drill — Apply your skills in a live-action simulation, executing real-time drafting in the tool and managing simulated stakeholder conversations.

Skills you build

Results are measured against named skills in the OneRange taxonomy of more than 10,000 skills, so a manager sees proficiency per skill rather than a completion tick. This course maps to Generative AI Concepts, Working with AI Tools, Media Monitoring & Analysis, Crisis Communications, Speech Writing for PR.

Generative AI Concepts
Working with AI Tools
Media Monitoring & Analysis
Crisis Communications
Speech Writing for PR

Who it is for

PR, comms, IR teams. The material is pitched at intermediate level, and takes roughly 90 minutes at a typical pace. Because every session adapts, someone who already knows a topic moves through it quickly instead of sitting through an explanation they do not need.

It sits in the Function: Communications track of the Vero AI Catalog, and can be assigned to one person, a team, or the whole company.

How it is delivered and assessed

Delivery is conversational and interactive, including guided lab, branching scenario, role play exercises. There is no video to sit through and no slide deck to click past.

Understanding is checked with a roleplay assessment of 5 items, with a pass mark of 70%.

Administrators can copy this course into their own library and adapt it — edit the outline, change the duration, swap the assessment format, or ground it in internal documentation so answers cite the company's own source material.

Frequently asked questions

How long does this course take?

It runs roughly 90 minutes at a typical pace. Because every session adapts, someone who already knows a topic moves through it quickly instead of sitting through an explanation they do not need.

How is it assigned to a team?

An administrator assigns it from the Vero dashboard to one person, a team, a department or the whole company, and sees progress and results per person and per skill.

Can we customise it with our own documents and terminology?

Yes. Administrators can copy this course into their own library and adapt it — edit the outline, change the duration, swap the assessment format, or ground it in internal documentation so answers cite the company's own source material.

Course code FUN-PR.